News Release
For Release: May 25, 2006
Contact: Joshua Weinberger, Managing Editor
(212) 725-9201 x262
joshua@plummagazine.com
Milton Glaser and Walter Bernard Join Plum Magazine
Legendary designers are latest addition to award-winning title’s creative team.
May 25, 2006 (New York, NY)—
Plum magazine, the award-winning publication for pregnant women 35 and older, today announced the release of its Spring/Summer 2006 issue, the result of a collaboration with world-renowned publication designers
Milton Glaser and
Walter Bernard.
Glaser and
Bernard each bring a lifetime of achievement to the project. Both separately and as a team, the two designers have always catered to the intelligence and sophistication of readers, and they view
Plum as an obvious extension of that legacy. “We immediately recognized in
Plum the spirit of a great magazine,” says
Milton Glaser.
The choice of
Glaser and
Bernard reflects
Plum's commitment to continued excellence in both editorial and design. In just its second year, the magazine is building on the successes of its landmark debut by aligning itself not only with the leading practitioners in the fields of obstetrics and gynecology, but with the best the design industry has to offer.
Glaser and
Bernard’s design tightly unifies
Plum's wide range of editorial subjects, including health, fashion, child care, personal memoir, celebrity and personality profiles, and more. Seamlessly blending text, photography, illustration, and exclusive graphic elements crafted specifically for
Plum, their graphic-design approach enhances the reader-friendliness of the magazine, while at the same time capitalizing on the unique traits of its readership: educated, sophisticated, established women facing motherhood at a critical phase of their lives.
“Choosing designers of this caliber,” says
Rebekah Meola, founding publisher of
Plum magazine “reflects the spirit of
Plum's motto, ‘Something Especially Prized.’ We’re excited to collaborate with
Milton and
Walter to emphasize the sophistication, credibility, and authenticity that already set us apart from other pregnancy magazines out there. They’ve proven once again that the intelligence and clarity of good design can lift a magazine beyond the ordinary without overshadowing the quality of its content.”
About Milton Glaser:
To many,
Milton Glaser is the embodiment of American graphic design during the latter half of this century. His presence and impact on the profession internationally is formidable. Immensely creative and articulate, he is a modern renaissance man — one of a rare breed of intellectual designer-illustrators, who brings a depth of understanding and conceptual thinking, combined with a diverse richness of visual language, to his highly inventive and individualistic work. *
Born in 1929,
Milton Glaser was educated at the High School of Music and Art and the Cooper Union art school in New York and, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna, Italy. He co-founded the revolutionary Pushpin Studios (1954), founded
New York magazine with Clay Felker (1968), established
Milton Glaser, Inc. (1974), and teamed with Walter Bernard to form the publication-design firm WBMG (1983). Throughout his career,
Glaser has been a prolific creator of posters and prints. His artwork has been featured in exhibits worldwide, including one-man shows at both the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. His work is in the permanent collections of many museums.
Glaser also is a renowned graphic and architectural designer with a body of work ranging from the iconic logo to complete graphic and decorative programs for the restaurants in the World Trade Center in New York.
Glaser is an influential figure in both the design and education communities and has contributed essays and granted interviews extensively on design. Among many awards throughout the years, he received the 2004 Lifetime Achievement Award from the Smithsonian Cooper-Hewitt, National Design Museum, for his profound and meaningful long-term contribution to the contemporary practice of design.
About Walter Bernard:
After beginning his career as a designer in the art department of Ingenue magazine, and later American Heritage (where he designed
The World War I Book),
Walter Bernard became the assistant art director of Esquire in 1964, where he remained until he moved to New York in 1968 at the urging of
Milton Glaser and Clay Felker. He was art director of
New York magazine for nine years, as it established a new standard for regional magazines.
Later,
Bernard designed and/or art directed many of the world’s best-known publications, including the complete redesigns of magazines (The
Atlantic Monthly,
Fortune, and
Adweek) and newspapers (
The Washington Post,
La Vanguardia in Barcelona, and
O Globo in Rio de Janeiro). In 1977, his redesign of
Time magazine introduced innovative information graphics, illustration, and graphic design. Other magazine clients have included:
U.S. News & World Report, Brill’s Content, Family Circle, The Nation, Autoweek, Biography, USA Weekend, PC Magazine, and
Wine Spectator, as well as original prototype designs for
Manhattan, Inc., Windows, and
ESPN, The Magazine. Other redesigns included
Barron’s, Golf Digest, Money, L’Espresso, and
ABC (Madrid’s leading daily newspaper).
Bernard and
Glaser also designed the title sequences for the Nora Ephron movies
Sleepless in Seattle and
You’ve Got Mail (with Mirko Ilic). They also cocreated
Our Times (1995), a 720-page visual history of the 20th century.
Bernard has won numerous awards, including gold and silver medals, from the Art Directors Club, the American Institute of Graphic Arts, the Society of Publication Designers, and the Society for Newspaper Design. He has taught at NYU and Cooper Union in New York, as well as lecturing (on magazine and newspaper design) at seminars, schools, and design associations in the U.S. and Europe.
* Excerpted from CSD, August/September, 1999 — "Milton Glaser: Always One Jump Ahead"
by Patrick Argent
